Market Orientation, Service Quality on Customer Satisfaction and Loyalty: Study on Sharia Banking in Indonesia
نویسندگان
چکیده
This study aims to analyze: 1) the effect of market orientation on customer satisfaction. 2) service quality 3) loyalty. 4) influence 5) satisfaction 6) loyalty through 7) towards The sample this are 170 respondent; data collection use online-survey. analysis technique used is Structural Equation Modeling with AMOS. results show that: has a positive and significant an insignificant positive-significant affects improve so that acknowledged Further, provide increased fidelity customers.
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ژورنال
عنوان ژورنال: Golden Ratio Of Marketing And Applied Psychology Of Business
سال: 2021
ISSN: ['2776-6349']
DOI: https://doi.org/10.52970/grmapb.v2i1.157